Our Mission

We strive to assist our clients in identifying opportunities to increase the profitability of their businesses.  We work with them continuously, providing the support necessary to implement the solutions identified. Together we create the environment for change that leads to a better business.

BIG designs solutions for the myriad of merchandising challenges facing retail jewelers and manufacturers. BIG utilizes a powerful data analysis tool, Balance to Buy, to help consult with our clients and customize their individual experiences and results. For our performance groups, we dive deeper into understanding their entire business model. The ideas that come from these powerful meetings become actions; our analysis turns into profit and shared best practices create strategic plans for their future.

Our History: A Timeline of BIG Events

BIG Timeline

In honor of our 20th Anniversary, BIG is celebrating by giving back!

For the past two decades, BIG has been helping jewelers find success by better understanding their businesses. Utilizing Balance to Buy™, the BIG Gives Back program will provide free consulting to select retailers who would benefit from gaining new insights into their data to help find new opportunities.

We are adding one pro bono client per week for the next 12 weeks. Clients will receive 1-on-1 data analysis from one of our merchandising consultants weekly at no charge.

If you are looking for help, reach out to us by clicking Contact Us.
We are looking forward to working with more of you, and of course, our next 20 years!

Meet the BIG Team

Abe Sherman
Abe ShermanCEO
Mark Wolfson
Mark WolfsonCTO
Ellen Falcinelli
Ellen FalcinelliCOO
Ann Arnold
Ann S. ArnoldCSO
Denise Sober
Denise Sober-HutchinsonDirector of Operations
Nola Jackson
Nola JacksonBalance to Buy Director
Deborah Brattin
Deborah BrattinMerchandising Consultant
Lindsay Gagnon
Lindsay GagnonMerchandising Consultant
Becky Styles
Becky StylesMerchandising Consultant
Alicia Davis
Alicia DavisMerchandising Consultant
Jacqui Hughes
Jacqui HughesBIG Network Director
Claire Berrios
Claire BerriosVendor Consultant
Freshta Azimi
Freshta AzimiData Management Coordinator
Larry Rickert
Katie HarmonClient Liaison
Tanya Adams
Tanya AdamsTraining Consultant
Cari Shapiro
Cari Shapiro, CPAFinancial Consultant
Alison Butler
Alison ButlerDirector of Administration
Larry Rickert
Larry RickertPlexus Facilitator