Don’t Leave Fish to Find Fish

By |July 23rd, 2019|Categories: Articles by Abe Sherman, Business Management, Marketing Insight, Sales Training|Tags: , , , , |

Our guide said, "Don’t leave fish to find fish." I turned around and said, "What was that?" He repeated, "Don’t leave fish to find fish. When we find a spot where the fish are stacked up like this, we keep fishing. Many people just take a single pass at them and move on."

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People, Who Need People…

By |May 15th, 2019|Categories: Articles by Abe Sherman, Business Management, Sales Training|Tags: , , , |

COCOONING: Consumers are running for protection from the unpredictable realities of the outside world. We were staying home, curled up with books, watched movies and hunkered down. 30 years later, that definition seems quaint.

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BIG Newsletter: Undisclosed Diamond Situation Still Uncertain

By |November 28th, 2016|Categories: Articles by Abe Sherman, Industry Insights, Industry News|Tags: , , , , |

We as an industry are at a point in time where we must recognize the need to ensure our reputation is not marred by any of these stones being sold as natural, and not being properly disclosed.

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BIG Newsletter: Death and Taxes (or if There’s a Will, where is it?)

By |November 10th, 2016|Categories: Articles by Abe Sherman, Budgeting & Planning|Tags: , , , , |

This is about your Last Will. I was meeting with my attorney and accountant a few months ago, working with both of them on estate planning and my Will.

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BIG Newsletter: Let’s Make Our Industry Great Again

By |May 24th, 2016|Categories: Articles by Abe Sherman, Budgeting & Planning, Industry Insights|Tags: , , , , |

As a company BIG can’t do anything about the mood of the country but we can do something about the mood of our industry. We can take the opposite approach from what we are witnessing in our failing political climate.

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