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|In the words of the famous Austin Powers – “Viva Las Vegas, baby! Yeah!”I cannot believe it has already been a year since the industry descended and took over this wild and crazy town! Whether you are attending Luxury by JCK, CBG, JCK or Couture, Jewelry Week is almost upon us!
There is so much happening during jewelry week in Las Vegas, that we thought we would highlight some interesting happenings that you surely will not want to miss!
Wearables – here we come!
On Thursday, May 28th, Richline Group is putting together “The Technology of You” panel and showcase. As you can see from the below invite, this interactive and informative day will look into what wearable Technology means to the world of Fine jewelry. Don’t miss this exciting day, and if you would like to attend the panel discussion, click here to RSVP.
Communicate How Diamonds Do Good To Your Customers
Positive stories behind diamonds are part of the Diamonds Do Good Initiative, launched in December 2014 with funding from industry leaders at the Diamonds In The Sky Las Vegas event, and also with the help of grants made by the JCK Industry Fund. The website DiamondsDoGood.com and its accompanying social media efforts on Facebook, Twitter, Instagram and YouTube, acknowledge the aggregate ongoing good of the global diamond and diamond jewelry industry through personal stories. It is a real-time interactive repository of the collective good works and impacts of the industry on communities where they do business, whether these communities are in Africa, India, China, Australia, Canada, Russia, or the United States. Retailers are encouraged to share their own individual stories of giving back with the Diamond Empowerment Fund.
D.E.F has created materials to help retailers and their sales associates communicate these stories to consumers both in-store and online. The materials developed for use by retailers include a core visual component – the “We Support Diamonds Do Good” seal that has been made into a window cling for display on storefront windows and for digital/website use, clickable back to DiamondsDoGood.com. The materials also include sales associate training materials on the Diamonds Do Good message; a digital brochure on D.E.F’s own Diamonds Do Good mission to share with consumers through each store’s social media channels; a 12-month digital content calendar of the stories behind – and of – diamonds to help a store plan their posts on a monthly and weekly basis; counter cards, and a one-page customer brochure.
These materials are available to retailers around the world at no cost. Contact Nancy Orem Lyman at 212.359.4219212.359.4219 or .firstname.lastname@example.org.
Co-Founder Dr. Benjamin Chavis and Lyman will be giving the seminar, “Communicating the Diamonds Do Good Stories to Customers” at the upcoming JCK show on Saturday May 30 from 4 to 4:45pm at Tradewinds C/D, Pool level. The Diamond Empowerment Fund booth is located at L6. Window seals will be given out at the seminar, throughout the JCK show and at D.E.Fs booth – L6.
Natural Color Diamonds
JCK has a wonderful line up of speakers and sessions in Las Vegas. One panel that may be of interest is hosted by the NCDIA.
How to Capitalize on the Growing Consumer Desire For Natural Color Diamonds
Find out what you need to know from a mining, designer, marketing, educational and retail perspective. To follow up this great panel, NCDIA is hosting on May 30th at JCK Las Vegas a NCDIA Night of Color Diamonds – MiX Lounge at The Hotel/Mandalay Bay. It is invite only for members (9pm PDT) , and you can RSVP – email@example.com. Join NCDIA and it’s membership for an exclusive night of Natural Color Diamonds.
If you are not a member yet, The BIG Network members have a special first year new member price, so ask Gino for more information!
We look froward to seeing
you all very soon!
CSO – The BIG Network
BIG – Buyers Intelligence Group