Many of the jewelers we work with have been reporting that new customers have been shopping in their stores over the past couple of months.
Death of a Salesman is not about the Arthur Miller play, but an acknowledgment that traditional selling is dead. ... Selling therefore, must become consultative. In fact, let’s just drop the rep from Sales rep and call them what they must become, Sales Consultants or Merchandising Consultants.
So, how do we create a lasting partnership between retail jewelers and their suppliers?...You see, if we do this right, when we get through this year, there may be a desire (or a need) to change the way we manage this entire system.