Don’t Leave Fish to Find Fish

By |July 23rd, 2019|Categories: Articles by Abe Sherman, Business Management, Marketing Insight, Sales Training|Tags: , , , , |

Our guide said, "Don’t leave fish to find fish." I turned around and said, "What was that?" He repeated, "Don’t leave fish to find fish. When we find a spot where the fish are stacked up like this, we keep fishing. Many people just take a single pass at them and move on."

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People, Who Need People…

By |May 15th, 2019|Categories: Articles by Abe Sherman, Business Management, Sales Training|Tags: , , , |

COCOONING: Consumers are running for protection from the unpredictable realities of the outside world. We were staying home, curled up with books, watched movies and hunkered down. 30 years later, that definition seems quaint.

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