|So what does this mean for jewelry retailers, and the vendors they work with?
For the retailers, we need to ask ourselves some very simple, yet important questions:
1. Is every customer walking into my store getting the right experience?
a. Are they greeted when they first walk in?
b. Is my staff knowledgeable enough about all the different products and price points we carry, as well as all the services we are able to provide, to make sure that we can understand, address and meet the needs of our clients?
c. How can I make the in store experience the best it can be?
2. Do I regularly train my staff about the products and lines we carry, all that each vendor is capable of, as well as all the services that our store can provide?
3. Do I regularly train my staff to make sure they are up to date on all the current issues in the industry so that they can answer questions they may be asked in an intelligent and correct manner?
4. Am I making it easy for my customers to work with me? Can they set up appointments with us online or on their mobile device? How well do I know them before they walk into the door?